Your China,
S.E. Asia & ANZ markets partner
We help you establish & activate your brands across the region.
Our founders
Are industry experts in Business Development, Marketing and Financial Management.
Our network
Our team has worked with a wide variety of brands and products and have been able to take businesses to the next level in the Asian market.
Our knowledge
Our founders have over 75 years combined experience in the China/S.E. Asia/ ANZ markets. We have a proven track record with a number of leading brands across the region.
Our mission is to look after your brands as if they were are our own, working closely with brand owners to enter their chosen markets within our region, offering a comprehensive package of services to enable future exposure, growth and profitable returns.
Strategy & Process
Wattle & Fern will use a stage and gate approach to launch, build and grow your brands into the targeted regional markets.
Region Ready
We review your business at all steps to make sure there is a real and sustainable opportunity for your brand.
Strategy
We help you develop a detailed market strategy that aligns your goals with the best opportunities for your brand.
Planning
We introduce your brand through a staged growth program into the region via CBEC and or traditional channels, including duty free!
Grow
We specialise in providing practical, real-time feedback and data from our customers and partners. This enables us to develop realistic strategies that enhance engagement and drive growth for our clients. By leveraging actionable insights, we ensure our clients achieve measurable success.
Trends
We help brands tap into emerging regional consumer trends and successfully enter new markets with clarity and confidence. By providing practical, real-time feedback and data from our customers and partners, we enable brands to stay ahead of trends such as the latest TikTok retail phenomena in China. We partner with you to achieve your market ambitions, ensuring you are always at the forefront of industry movements.
Results
From registrations to negotiations, we set up your brand with the major retailers and platforms to promote and achieve results for you.